Learn

HOW TO START OR GROW A ROOFING COMPANY

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Learn from true industry experts
Create freedom and balance for your life
Learn to avoid costly mistakes
Increase revenue and profitability

Who Is Roofing Business University?

Roofing Business University is a roofing consulting and business development company started by founders Ben Lalka and Matt Griffith. Roofing Business University’s mission is to “Provide Access to an Extraordinary Life”. It is our mission, passion and privilege to work with a diverse group of outstanding businesses to help each business achieve extraordinary success and each business owner to achieve an extraordinary life. Our promise is to give you the necessary tools, coaching, resources and support you need to accomplish your goals and overcome any obstacles that stand in your way.

Meet Matt
and Ben,

Hi, we are Matt and Ben, founders of Roofing Business University. We have always had a passion for starting and growing businesses. There is so much opportunity inside of the roofing industry and a well-run, planned, and managed roofing company can create a huge positive difference in the community and the lives of the owners and employees who work in it. Our coaching program and the university is built to help you fulfill your goals and achieve financial freedom and fulfillment while loving your business and building a great name in your community. We’re excited to get started!

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Over 80% of small businesses fail within the first five years.

Business owners who have coaching and support from someone who has been there before are 10x more likely to succeed than businesses who don’t.

Without a good plan or direction the average owner of a roofing company is overworked, stressed, broke, and on their way out of business within a few years. Even those of us who work hard enough and long enough to stay afloat are oftentimes underpaid, stuck working in the business day after day instead of being an owner and creating the time and financial freedom that we all dream of. Why does this happen to so many hard-working, talented people? Our University will provide you the knowledge you need to avoid the mistakes that so many make and help you accomplish what you dream of faster. By enrolling in our University you will learn how to…

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Create sustainable, long-term lead sources
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Sell 95% of your sales opportunities
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Create sustainable, long-term lead sources
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Sell 95% of your sales opportunities
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Develop production system that creates opportunity instead of problems
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Get out of the day to day operations and not be a slave to your business
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Develop production system that creates opportunity instead of problems
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Get out of the day to day operations and not be a slave to your business
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Through our program, you will gain access to…

Video Library

Over 40 instructional videos covering everything you need to know to start and run an exceptional roofing business.

Coaching & Support

Ongoing coaching and support to provide the help and training you need along the way.

Start-up Checklist

Our standard operating procedures, which we use to run an efficient, organized roofing business.

Create Sustainable Recurring Roofing Leads Without Knocking On Doors!

We Love Giving Away Free Resources To Help You With Your Roofing Business. Touch Base With Us And We Will Send You A FREE Copy Of How to Create Sustainable Recurring Business Without Knocking Doors.

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Our roofing business grew by over 100% in 2020 despite the worldwide COVID-19 pandemic.

All businesses go through tough times. It is having the right game plan and the right mentality that leads to some businesses growing during tough times while other businesses fail. Our University will give you the right plan and mindset to succeed whether you are just starting your roofing company or are a seasoned entrepreneur looking to grow your existing roofing company. After completing this program, you will…

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Be running a business you are proud of and earning the income you’ve always dreamed of.
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Know that you have the right training and plan to succeed.
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Have access to additional training and support from expert coaches.
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Have all the tools and confidence you need to start your roofing company.
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Be running a business you are proud of and earning the income you’ve always dreamed of.
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Know that you have the right training and plan to succeed.
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Have access to additional training and support from expert coaches.
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Have all the tools and confidence you need to start your roofing company.
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Just Getting Started? Looking to Grow to the Next Level?

We have a program for you.

I don’t have a roofing business yet but am interested in starting one

Are you interested in starting a roofing company but not sure how to get started? Have you started your own company but your company is experiencing problems with lead generation, job site management, profitability, or growth?

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I’m already in the industry and need ongoing knowledge and support

If you have already seen some success in the roofing industry but have either run into issues that have stunted your business growth or have made work/life balance impossible then our Scaling Your Roofing Business package is the right option for you.

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I’m already doing more than eight million dollars in revenue annually and want to take my roofing business to the next level

Congratulations on making it to the eight million revenue mark! Very few companies that are started reach these types of numbers so you most definitely have a lot to be proud of! Of course if you are here you are likely looking to continue to grow your business!

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Not sure what makes the most sense for you? Schedule a discovery call today!

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Frequently Asked Questions

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How Much Does it Cost to Start a Roofing Company?
Starting a roofing company does not cost much upfront. If you are trying to get by with as little upfront cost as possible, it is doable to start a roofing company for as little as $500.00 or less. However, ensuring that you have a good plan and someone who knows the road ahead can save you countless time and money in building your roofing company.
What Keeps a Roofing Business Owner Awake All Night?
The average roofing company owner loses sleep over stress due to financial issues and major production problems. If you are not running an organized, structured business and are failing to spend time on the right things, it is an easy trap to fall into. We know this all too well, it happened to us and we are excited to share with you the things that we learned through our stresses and failures so that you might find the success that we now have without going through the hardships that we endured. 
Do I Have What it Takes to be Successful in Starting a Roofing Company?
Starting a business is not for everyone. Even the most successful entrepreneurs are tested constantly with new challenges. Being successful as an entrepreneur takes more than just having the right plan and knowledge, it takes tenacity and hard work to overcome the challenges that might stand in your way. Our guarantee is that we will give you the ability and gameplan to be successful in this industry, but you have to be ready to work hard and pursue your dreams full out. If you are willing to work as hard as we have, we are confident you will be successful as a roofing business owner. 

Testimonials

Roofing Business University has cultivated an actionable system of sales principles and processes that lends to both immediate, and sustainably increased results. As a past and personal benefactor of the university, I would recommend it to anyone who is serious about taking their skillset and passion for sales to the next level, and looking to equip themselves with the tools for the results they aspire to... NOW!

Garret Hall

Roofing Business University
5
2019-06-25T11:11:48-08:00

Garret Hall

Roofing Business University has cultivated an actionable system of sales principles and processes that lends to both immediate, and sustainably increased results. As a past and personal benefactor of the university, I would recommend it to anyone who is serious about taking their skillset and passion for sales to the next level, and looking to equip themselves with the tools for the results they aspire to... NOW!
I've gotten the pleasure to be mentored and trained by Matt and Ben during 12 years of sales experience. I can confidently say that these two men have helped me become the success I am today. They truly care about everyone's success and they know how to coach people to perform at a peak level.  They both embody core values of integrity, ethical behavior, and leadership. I'd highly recommend having Matt and Ben train/coach you so you can unlock the inner sales beast we all have somewhere inside.

Ryan Beaver

Roofing Business University
5
2019-06-25T11:12:10-08:00

Ryan Beaver

I've gotten the pleasure to be mentored and trained by Matt and Ben during 12 years of sales experience. I can confidently say that these two men have helped me become the success I am today. They truly care about everyone's success and they know how to coach people to perform at a peak level.  They both embody core values of integrity, ethical behavior, and leadership. I'd highly recommend having Matt and Ben train/coach you so you can unlock the inner sales beast we all have somewhere inside.
Over the course of one year working with Ben and Matt, I went from having zero sales experience to being a company leader. Through their detailed approach to coaching and willingness to work one-on-one, I developed a range of interpersonal tools and selling strategies that continue to serve me to this day. What sets Ben and Matt apart is how they balance practical application and context specific strategy with underlying principles that drive success. Put simply they taught me not just how to succeed in the field, but why their techniques work. If you're interested in developing your business acumen or growing in sales, I can't recommend Ben and Matt's services more highly!

Daniel Estes

Roofing Business University
5
2019-06-25T11:12:24-08:00

Daniel Estes

Over the course of one year working with Ben and Matt, I went from having zero sales experience to being a company leader. Through their detailed approach to coaching and willingness to work one-on-one, I developed a range of interpersonal tools and selling strategies that continue to serve me to this day. What sets Ben and Matt apart is how they balance practical application and context specific strategy with underlying principles that drive success. Put simply they taught me not just how to succeed in the field, but why their techniques work. If you're interested in developing your business acumen or growing in sales, I can't recommend Ben and Matt's services more highly!
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Roofing Business University